andUNITE: “Finding a warm body besides cold links”
Thanks to our Cambridge MBA supporter Ed Aruffo we came up with a nice, “emotional” tag line: “Find a warm body besides cold links with andUNITE”. This is what obviously got stuck in the minds of the Next Web 2008 attendees and bloggers. (Ok, this post is kind of late, but we still had to mention this…)
Ernst-Jan Pfauth wrote on his blog post: “The German guys from andUNITE have a really good idea: they want to match people by their search terms. Co-founder Bernd Storm van‘s Gravesande told The Next Web Blog: “Christian Schmidkonz and me were both frustrated with the boring and lonely process of web search. We thought that it would be always more useful to be able to ask someone who knows something about a problem or question instead of browsing though pages and pages of more or less interesting search result links. We thought that the value of a search term must be much higher than just being used for retrieving links from a database.” Of course this arouses some doubts about privacy. Well, don’t worry about that, since you can also remain anonymous. But are you sure you want to hide your identity? Since the guys not only promise you interesting search results, they also stated that you might find ‘a warm body besides cold links.’”
